账户表现与日报Performance & reporting
按产品和账户整理消耗、曝光、点击、purchase、CPA 和 ROAS，结合数据时间与转化回补情况解释表现变化。Organize spend, impressions, clicks, purchase conversions, CPA and ROAS by product and account, with collection times and conversion delays in view.
LOCAL WORKFLOW · HUMAN OVERSIGHT
看清投放
让调整有据可依Clearer advertising.
Decisions with context.
CEES Ads Analyzer 是面向授权账户管理者的本地广告分析工具，将账户数据、关键词研究与经确认的操作记录放在同一个工作流程中。CEES Ads Analyzer is a local advertising analysis tool for authorized account managers. It connects account reporting, keyword research and approved changes in one reviewable workflow.
此站为公开产品介绍页，账户连接与数据分析在本地工具中完成This is the public product website. Account access and analysis run in the local tool.
✓各账户独立分析Account-by-account analysis
✓建议与实际执行分开Recommendations separate from execution
✓改动留存，结果可核对Traceable changes and verification
01 / CAPABILITIES
从数据到行动
每一步都能核对From data to action.
Each step is reviewable.
围绕实际投放表现开展分析，帮助账户管理者理解变化、发现关键词机会，并留存已授权操作，便于后续复盘。Work from actual advertising performance to understand changes, identify keyword opportunities and keep a record of authorized actions for follow-up reviews.
搜索词与关键词研究Search-term & keyword research
对照实际搜索词和已保存的公开品牌证据，区分行业词与竞品词，检查已有匹配及否定冲突，形成待复核候选。Compare actual search terms and saved public brand evidence. Review source categories, existing match types and negative-keyword conflicts before selecting candidates.
授权操作与效果记录Approved changes & follow-up
将明确批准的关键词操作通过官方 API 执行，读回实际结果并保存前后记录，为之后的成熟数据复盘提供依据。Execute explicitly approved keyword actions through the official API, verify their results and preserve before-and-after records for later performance reviews.
02 / WORKFLOW
先理解，再确认，再执行Understand. Review. Then act.
授权访问Authorize access
账户负责人通过 Google 授权本地工具访问其有权管理的广告账户。The account owner authorizes the local tool to access advertising accounts they are permitted to manage.
读取与分析Read & analyze
从官方 API 读取数据，按各账户的时间和转化口径形成报告。Read data from the official API and generate reports with the appropriate account, date and conversion context.
人工复核Human review
新增、否定或其他关键词建议先供复核，不因出现在报告中就自动执行。Review keyword additions, negatives or other proposed keyword actions. A report entry alone never authorizes a change.
核验与复盘Verify & follow up
经明确授权后执行支持的操作，保存结果，再使用后续数据评估效果。Execute supported actions after explicit authorization, retain the results and evaluate subsequent performance.
投放表现会受竞价、搜索需求、归因延迟及账户设置影响，分析和候选词不构成效果承诺。Advertising performance depends on auctions, search demand, attribution delays and account settings. Analyses and keyword candidates do not guarantee results.
03 / DATA & CONTROL
你的账户
清楚的数据边界Your accounts.
Clear data boundaries.
阅读完整隐私政策Read the full Privacy Policy →- 读取什么What is accessed
授权账户信息、广告系列和广告组、关键词与否定词、可披露搜索词及广告表现指标。Authorized account details, campaigns, ad groups, keywords, negatives, available search terms and advertising performance metrics.
- 如何保存Where it is stored
分析数据、凭据和操作记录保存在运行工具的本地环境；此公开网站不展示账户报表或接收授权令牌。Analysis data, credentials and change records are stored in the environment running the local tool. This public website does not display account reports or accept authorization tokens.
- AI 分析AI-assisted analysis
用户选择使用 AI 助手时，相关数据会按其授权及所选服务的数据设置处理，详见隐私政策。When a user chooses an AI assistant, relevant data is processed according to their authorization and the selected service's data settings. See the Privacy Policy.
- 撤销与删除Revocation & deletion
可在 Google 账户中撤销访问；本地副本、报表和备份需另外删除。Access can be revoked in the Google Account. Local data, reports and backups must be deleted separately.
关于工具或数据，联系我们Questions about the tool or your data?
开发维护、授权访问及数据删除指引Development, authorized access and data-deletion guidance